February 2019

Likes and Comments on Instagram – How to Engage Your Followers

You like me! Likes and Comments How do you “Like” or Comment on Instagram? Engaging with followers is one of the most fun parts of being on Instagram. It is gratifying when you share an image and people respond to it by liking it, commenting or even reposting it. But in order to engage with […]

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Tips to Make Instagram Images Better

Make INstagram Images Better What can you do to salvage an image that is “almost there,” but is in some way deficient? How can you make Instagram images better? If you’re shooting with a professional camera, likely you are using Lightroom, Photoshop or some other professional software to process your images. When you are editing

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Transparency Matters for Your Personal Brand

Instagram Transparency Matters What if you didn’t know the real names of your doctor, lawyer or accountant? Transparency matters! Most social media acquaintances aren’t exactly on a parallel plane with professional or collegial relationships — but how about your friends? In 2008 when I began on Twitter, it wasn’t unusual to see people using descriptive

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How to Use Tools to Automate Your Instagram Scheduling

  Instagram Scheduling For a long time, it wasn’t possible to use automation for Instagram scheduling.  People could use an application called Buffer that would send reminders that it was TIME to post an Instagram update, but that was as far as it went. Other applications got into the game. One of the main issues

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Do Instagram Captions Make a Difference?

Do captions make a difference? For the most part, I would say 90 percent of those I follow provide informational captions, identifying what is in the photo, or maybe adding a few hashtags. So I’ve wondered — do captions make a difference? Those who delve into more storytelling generally garner a greater response from their followers.

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