If you do a search, you’ll find it is a common belief that an Instagram theme for your Instagram will help in myriad ways. So I think it is worth considering whether you have had an Instagram feed for a while, or are just getting started on the platform.
Instagram Theme samples
Hubspot provides a list of 12 ideas to consider as a theme for your instagram:
- Black and White
- Bright Colors
- One Shade
- One Theme
- Horizontal Lines
- Black or White Borders
- Same Filter
In the years I’ve spent on the platform, I’ve noticed others. Here are a few more themes for your Instagram
- Fashion (different styles)
- Food – pictures of cooking as well as prepared food
- Art (painting, professional photography; other media)
- Flowers or plants
- Landscapes and seascapes (including sunrises, sunsets)
- Quotes or quotes with images
- Travel and architecture
- Collage (where 9 images form an image)
- Macros (butterflies, bees and other types of bugs; flowers and more)
- Animals (dogs, bunnies, horses, etc)
- Kids/families doing stuff
- Knitting. (Yes, Knitting!)
Why Themes are Useful
One reason why an Instagram theme is useful is that, as the curator of your feed, you don’t have to reinvent the wheel every day. If you post flowers, you know you can go for a walk in the afternoon and look for neat flowers—Piece of cake!
Another reason a theme is helpful is that it facilitates connecting with people who relate to your content.
For example, there are many people on Instagram who post only photos of their cats. Upon inspection of those who follow “cat accounts,” I’ve discovered many have “cat avatars,” and self-identify as fans of cat photos. (NOTE: If your avatar is a flower and you post flowers, or depicts the most often posted content on your feed, it allows people to quickly identify you as someone they might wish to follow.)
People search for hashtags, and if your content has a consistent focus and you use hashtags, your images could pop up on search. It enhances the chances of being found and followed because of the hashtags you use. For a list of current popular hashtags, click here.
There are also apps that provide you with common hashtags based on the kind of image you are posting. One problem with them is Instagram doesn’t look upon them too kindly and will sometimes delete a post that uses “canned” hashtags.
That said, if you decide to focus your Instagram feed on your orange cat, you might choose hashtags like #cat #cats, #catsofinstagram #catlover #tabbycat #orangecat and other similar words that might lead people to find your content. And part of Instagram is posting images that others will view, like or have reactions that they want to share with you, right? Very few people want to post in a vacuum.
Share What You Enjoy
Even though I have been aware of the importance of following an Instagram theme, I’ve elected to post whatever I want! Because for me, life is multi-faceted and I don’t want to limit myself to one visual niche.
Another thing is, you can choose a theme, like black and white, or pastels, and STILL be able to shoot anything you want. If you enjoy the photos you capture, you’ll be more inclined to share.
Do you use Instagram? What do you like best about it? I would love to read your feedback!
And thanks for checking out this post!
For more tips, check out How to Build Your Instagram Following.
More About Terri:
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Terri Nakamura Design
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The Horsfall House on AirBNB
More by Terri Nakamura
3 thoughts on “Should You Choose an Instagram Theme?”
Thank you Terri. I use ig sporadically (mainly reading people’s post and rarely posting mine) but after reading this post, I feel I can do more customization (especially using theme) and make it more personal instead of just posting tons of photos.
Angela, if you choose a theme, it makes it easier for people to identify your content. Lots of cat people only follow cat people, and same goes with flowers. So you can tune in to like-minded people by choosing a theme. Mostly it’s fun to make connections, interact and enjoy your time on the platform!
Thanks for checking it out. Sometimes I skim articles, so it was nice that you took the time to read it. Cheers/Terri
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